Freelance Internal, change & leadership communications
I help leadership teams launch strategy, lead change and engage everyone, from head office to the people on site who never see the intranet.
Who I help
Businesses of 200 to 2,000+ people without a comms team, or with one person stretched thin. You get senior support without a permanent hire.
Office staff alongside field, factory, clinical or frontline teams. I write for the people on site, through their managers and the channels they actually use.
CEOs, Chief People Officers and Operations Directors with a strategy launch, restructure, survey results or AI rollout coming up.
Approach Say it. Share it. Sustain it.
I trained in stage management before I moved into marketing and communications. I still plan every message like a show: a clear script, cues for everyone involved, and a check that it landed.
Turn the strategy or change into plain words and a line people can repeat. Write the decks, scripts and talking points, and brief the leaders who deliver them.
Give managers what they need to brief their own teams. Reach every site through town halls, roadshows, screens, messaging platforms, intranets and the people staff trust.
Check people understand through quick surveys, committees, forums, site visits and conversations. Then keep the message alive at every town hall that follows.
Services
Start small with a check-up, bring me in for a launch, or keep me on as part of your leadership team.
A clear picture of what's working and a plan for what to fix first.
For a new strategy, restructure or big announcement that everyone needs to understand.
Stop AI tools producing off-brand, badly written work.
LinkedIn thought leadership written in your leaders' own voices, joined up with what you say internally.
A senior communications lead for part of the week, working directly with your C-suite.
Between Heads of Communications, or need cover through a busy period? I'm available for full-time and part-time interim roles. Get in touch to talk it through.
Work
Half the workforce worked in the field and rarely saw email or the intranet. I distilled the strategy into three pillars and a strapline, wrote the C-suite's Strategy Day presentations for 90 leaders, and gave managers everything they needed to brief their own teams.
Structured the announcements and worked with the C-suite on messaging. I wrote the town hall presentation, the CEO's script, and all the internal communications and manager briefing packs.
During the company's AI rollout, almost everything Claude and Copilot produced was off-brand. With IT, I built tone of voice and brand rules into both tools, updated the brand portal and trained staff.
The sales website relied on paid search across London's 15 developments. I led a six-month plan to rewrite the content around what buyers search for, and coached colleagues in SEO and copywriting.
Maxine is an incredibly talented leader, one committed to the engagement and wellbeing of employees. Working with Maxine is a joy as she has the ability to anticipate your needs as a function and she will work tirelessly to ensure they are met. Maxine is a very delivery focused individual and combines this with the ability to think and act strategically. I would recommend Maxine wholeheartedly for any customer and employee focused company.
Maxine's experience in obtaining a deeper understanding of the customer's needs and wants, and then aligning those learnings to the digital marketing strategy for London, was invaluable. Maxine would be a great asset to any company.
About
I'm a senior communications and engagement leader with 15 years in communications and 20 in marketing, across charities, membership bodies, healthcare, life sciences, housing and field services.
I work directly with CEOs and directors to turn strategy into plain words people can repeat, then make sure it reaches everyone: managers, office staff and the people on site. I write the town halls, the leadership decks and the manager briefing packs, and I check the message has landed.
Contact
Book a free 20-minute video call or send me a message. Tell me what's coming up and I'll tell you honestly whether I can help.